Ferrari – the world’s most powerful brand?

In a new survey conducted by Brand Finance Global 500, Ferrari has topped the lot, being named the strongest brand in the world.

The Ferrari 458 Italia: better than Google

The survey takes into account a whole host of things, including the average price spent on advertising and marketing, as well as the average amount of revenue from each customer.

Outdoing other car manufactures, including Audi and BMW, Ferrari also beat the likes of Google and Coca-Cola. While Apple still dominates the list of most valuable brands, at a staggering $87 billion, Ferrari’s business performance is also on the up and up with an 8% increase in total revenue for 2012 – a record figure for them.

It seems that Ferrari’s big-budget promotions have certainly paid off.

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